When Mark Zuckerberg offered to purchase Snapchat for an astronomical amount and Snapchat CEO Evan Spiegel denied, most people felt that was the dumbest thing ever. Fast-forward a few years and Snapchat has grown into a major social media brand. The people who initially criticized Evan for turning down Mr. Zuckerberg’s offer now want their words back. So, what has changed so much with Snapchat over these years?
Snapchat is not just a fun social tool but it has also become a major platform for businesses and individuals to market products, similar to how Facebook, Twitter, and Pinterest have become marketing mediums. Snapchat has a 200-million active user base, which is growing every day, with Snaps coming in at a rate of 400 million per day. The following are the 3 ways you can use Snapchat to attract new customers.
One of the keys to attract new patrons is transparency, and what better way to exhibit that by sharing Snaps that capture your company’s internal work environment. Giving people the opportunity to know your company beyond your products and services is a way to create a legitimacy halo around your brand. Customers find it easy to relate to such companies and are at ease transacting with them.
Also, you may use these Snaps to give your current and potential audience a sneak peek of what’s in store for the future, in terms of new products and services, or pertinent business moves. Since Snapchat hosts content temporarily, you can keep creating content and not worry about bombarding your audience with an overload of information.
Again, make use of the fact that all the content you put on Snapchat is temporary. In other words, post content daily and ensure your brand stays etched in your followers’ minds always. This approach is imperative if you’re just starting out or have recently created a Snapchat account. Remember, if people are following your company page, they’d like to see value coming in every possible way and form. So do not disappoint your crowd and don’t narrow them down to just discount codes and product images.
As aforementioned, consider posting behind-the-scenes images and videos that showcase your company culture. Your Snaps may also have instructions on how to use your recently launched products.
When you’ve just created an account, you will invariably have zero to little followers, especially if your business is a recent startup venture. In such cases, it’s important to reach out and borrow some leverage. In other words, sponsor your posts.
Find out Snapchat influencers who are related to your business or have some voice in your industry. An influence is someone who has a strong following on Snapchat. This initiative isn’t free, but you’ll not be spending as much as you’ll do for a Facebook or Instagram sponsored post, since a Snapchat post disappears in 24 hours.
For maximum traction, the key is to not make the post look as if it was purchased. Talk things out with the person you’re joining hands with for a more natural-looking post.